Furnishing Your Home to Create a Holiday Vibe

3 Key Trends in the Furniture Franchise Industry

6 January 2021 by Bonnie Cruz

Recent research shows that Australia's furniture market is worth $7.5 billion. Therefore, it is the right time for anyone contemplating starting a business in the furniture industry. However, rather than open a new furniture store, you are better off looking at furniture franchise opportunities. Notably, they come with many benefits, such as the reduced risk of failure, recognized brand name, exclusive rights, technical support and ready market. However, before you enter into a franchise contract with an established furniture company, you need to consider trends affecting the furniture franchise industry.

Specialty Furniture Franchises  

One of the many trends making waves in the furniture franchise market is specialty furniture. Since most franchises stock and sell ordinary residential furniture pieces, others are getting ahead of the game by dealing with specialty pieces. For instance, some franchises only sell ergonomic furniture, such as massage and lift chairs. Using this strategy helps create a niche for yourself, particularly with clients battling medical conditions such as arthritis. Hospitals can also be excellent customers because medical professionals spend long hours working and need unique furniture to help them relax between shifts. Clients that you could tap into with specialty furniture franchise include massage parlours, salons, and hotels.

Designer Furniture Repairs  

Today, furniture pieces are made from a variety of fabrics and materials. Some of the designer fabrics include leather, velvet, sequined silk, embroidered lace and linen. Additionally, luxury furniture fabrics are intricately sewn to the foam and frame with utmost care. Therefore, the last thing that clients want is to take their luxury furniture to an unqualified person for repairs. It might explain the growing popularity of franchises specializing in the restoration of luxury furniture. Therefore, if you have limited capital, you can start a luxury furniture repairs franchise rather than stock pieces.

Furniture Accessories Franchises 

Most furniture stores, whether franchises or individual stores, have a single theme: furniture. The stores only specialize in selling furniture because it is their core business. However, modern customers want more when they walk into a furniture store. They need other accessories that go together with the furniture they plan to buy. For instance, if a client wants to buy a 3-seater sofa, they might also want matching draperies or curtains. Rather than let them go to another store for the accessories, you can invest in a furniture franchise that sells furniture accessories as well. The advantage is that your store will become a one-stop-shop for your customer's furniture needs.

If you're interested in learning more, contact a local franchise service.

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